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Going Co-Ord

We’ve heard about matching your shoes to your handbag, but what about your shoes to your hairstyle? We thought we’d take a look at this brand new idea and show you why this is set to be the next best street-style trend. Look out runways, we called it!

The Color

If you’re brave enough to go bold and rock pink or any color hair, then you need a look-at-me shoe. Our choice pick has to be a pair of Irregular Choice wedges in pink (of course) with a bold pattern. Wear open in the Summer, and with cute socks in the Winter months.

The Modern Plait

A girl with a plait is sleek, sophisticated, and has classic style. While the modern take on the hairstyle is a little different, it’s still a go-to look. Pair this ‘do with a smart (and stylish) pair of ankle boots. We love these Madeline Girl Tranquile booties with fab cut-outs. Available on our website in Light Mud and Black.

The Futurist 

This hairstyle is all sharp angles, bold colors, and blunt fringes. Often worn with well-applied eyeliner, and dare-to-wear jewelry. And of course the perfect shoe has to come from the always edgy Jeffrey Campbell range. These high black Stunner Mary Jane wedges are the perfect choice to accompany the look (plus super comfortable).

The ‘Fro

A throwback to the ‘70s era (so HOT right now), the Fro is a do that we envy! Worn bold, large, and natural, this hair really needs a super cool wedge heel in a metallic or bright color. We chose the Jeffrey Campbell Shalimar wedge in a classic shape.

The Boho Update

While the boho look is traditionally a little gypset, worn loose, flowing, and romantic, the update is more modern. You’ll still be wearing a pretty dress, dangling earrings, and oversize sunnies, but you’ll have some of that millennial edge. So, the perfect shoe just has to be the OTBT Dell Rapids Chukka boot available in Tan and Black. Fringing, flattering, and a must-have. 

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The Perfect Denim to Match your Shoe Choice

With so many denim options to choose from this season, it's a wonder (that we're wondering) what shoes to pair with each style. As we all know a shoe can either make or break a look. So we've broken down some key denim styles, and paired them with the perfect shoe style to make sure that you ace every look, for every denim occasion. 

The Bootleg or Kick Flare Jean

The kick flare denim has gone through many a make-over over the past few seasons – from super flared, crop flared, and frayed edge flare, through to the understated flare. There’s a lot to take in, we know! The great news is that the best shoe for all of these styles is the cute heeled boot. And these patchwork printed ones from Poetic Licence are a great choice. Shop them here $149 plus more similar looks online <link to http://primrosemarket.com/poetic-licence-patchwor... >

The Boyfriend Jean

Boyfriend jeans need a shoe to juxtapose the look! Slightly oversized, ripped, and designed to resemble a pair of (you guessed it) your boyfriend’s jeans, a slim and elegant heel is needed to bring in a touch of femininity. And nothing says girly gorge like the Jeffrey Campbell Dulce pumps in a pop of bright yellow. Shop them here in white, blue and yellow (on SALE) for $79 <link here to http://primrosemarket.com/jeffrey-campbell-dulce-neoprene-pumps-yellow/>

The Mom Jean

The high-waisted retro style mom jean calls for a cool sneaker. Roll up those cuffs, and show off your ankles. We’d match them to the OTBT Star Dust sneaker in blush, silver, or black. Only $99 and online now in all three colorways. Shop them here <link to http://primrosemarket.com/otbt-star-dust-womens-cut-out-sneaker-blush/> .

The Culottes

The culottes are the perfect 70s throwback. Only one of the hottest decades around on the runways! These are a tricky jean to get right, and the only way to ace the look is to give yourself a little height. And we think a wedge heel is the perfect match. Our choice? The OTBT Arcadian. And the best part? They’re also available in three color options at $159. Shop them here <link to http://primrosemarket.com/otbt-arcadian-womens-wedge-sandal-acorn/> 

The Skinny Jean

The classic skinny jean, a sure winner every single season. We just love this style, versatile and can literally be worn with every kind of shoe. However, if we had to choose we’d pair them with a cute ankle boot. Try the Madeline Girl Tranquile with perforated detailing. Online here at $59 <link to http://primrosemarket.com/madeline-girl-tranquile-womens-perforated-bootie-light-mud/> 

***Photos courtesy of Pinterest

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THINK PINK

It’s 2017, and the color pink is no longer reserved just for girls. It’s now a modern and fashionable unisex shade seen all over the runways and street-style shots on fashion blogs. It’s unofficially the color of the year (and it’s only February).

Huge brands like Chanel, Lacoste, Hermes, Sportmax and more all showed pink in their latest runway collections in a variety of ways, embracing the trend and cementing its status as a must-buy shade.

However, this year the shade is bolder, less soft, pastel and feminine (circa. 2016), and more look-at-me. Gone are the over girly accents and frills, a sportier, edgy feel takes their place. Think confident!

For men it’s: bright structured shirts; pink suits worn with a crisp white shirt and bold tie; or even chinos and a matching overcoat. Too much, it seems, is never enough. (Uh, where we get that black t-shirt? WANT!)

For woman think: oversize pink coats in a variety of shapes – puffers, overcoats, faux fur, cropped – often paired with a colour such as red, black, or taupe; bold and body-flattering trousers worn with a solid colour top; or bright shoes (yes please, our fave)! And don’t think that you can’t pair pink on pink, because you most certainly can.

In fact, red also seems to be another key shade for 2017, worn with something eye-catching like pink, of course. Who would have dreamt that we could match these two shades and that they would work in perfect harmony?

Of course rocking pink from work to weekend requires a little fashion confidence because it’s sure to turn heads. Have you got what it takes?

Overall we’re just in love with this new trend. A chance to pop on that pink and strut your stuff – guys, girls, anything goes!

Shop pink online here > http://bit.ly/2m12d1u

**Photos from Pinterest & Style.com

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Primrose Market- Guide to Online Shopping

Hooray the Holiday season is here! We all know there are many shopping choices out there, from the traditional brick and mortar, catalog, subscription service, or referral shopping. But whatever your preference is, there is without a doubt that online shopping has been gaining tremendous popularity over the past few years. For the first time ever, shoppers are going to the web to make most of their shopping purchases. As people begin to gain confidence with the e-commerce world, some people's style of shopping has shifted completely from "in-store" to "on-line". Whether it is boots, cleaning supplies, furniture, diapers, or even groceries, anything you can imagine is now available on-line. 

What is not to love about shopping online? Being able to shop while still in pajamas? taking a screenshot and showing it to a friend? or comparing your item from three separate stores without having to actually go there? New technological advances keep making it better and better and better. You can even shop with retailers in other countries. 

However, although online shopping may be second nature to some, it can also be difficult for others. So, we complied a quick guide to shopping online. Four quick tips that will help ease your mind, and make you feel more comfortable about clicking that "Confirm to Buy" button.

Check it out in the below chart:

There you have it, are you ready to shop online now? Shop with confidence, and don't forget to check out our sales. http://primrosemarket.com/sale/ Happy Holidays.

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Five Quick Genius Shoe Storing Tips! 

We all know that feeling - you’ve just bought a pair (or two) of new shoes and your shoe closet is FULL! The horror, now you need to either remove an older pair, or leave your new shoes in their box where you can’t see their beauty every time you open the closet door. So what is the solution? Well, we searched around and found a few ingenious ideas to make sure that a full shoe closet is a thing of the past!

TIP #1

Use existing wall mouldings to create a pretty shoe display! Why this may not work for chunky boots, it’s definitely a great way to display your hot, hot heels. Think metallics, vibrant colours, pops of red…is it art?!

TIP #2

Shoe racks aren’t necessarily the prettiest things, so how about covering yours with a lovely curtain or gauzy fabric. Add a little ribbon tie in satin or velvet to finish the look off!

TIP #3

Go down the shoebox route but do it properly! Beautiful boxes with Polaroid’s of your shoes attached make both a pretty display and an easy way to save space and find exactly the pair you’re looking for.

TIP #4

Store your flat shoes in a simple basket underneath your dressing table (or even bed if it fits). Stack them in rows for a good use of space.

TIP #5

Hang boots on a clothing rail using hangers with clips. Space saving and you could even hang matching outfits next to each pair!

These are just five quick storage ideas we found, if you have any creative ideas of your own, we would love to hear them!  So, with all of these cool options it must mean that we can buy more than one or two pairs at a time….right? Yeah we thought so. Don't forget you can shop more shoes right here >>> http://primrosemarket.com/

**photos via pinterest

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NORMCORE STYLED SNEAKERS

The white sneaker trend may have been around for the past season, but it’s still going strong, heading straight into Fall and Winter. Made famous by celebs like Gigi Hadid, Kendall, and Jessica Alba (to name but a few), who showed us how to rock this trend in the ultimate street-style star way.

The white sneaker has now become the perfect day-to-night, and week-to-weekend must-have piece in your wardrobe. It can tone down an overly formal look, and add an edge to a simple jeans and t-shirt combo. You can even wear a pair with a glamorous evening dress, to keep it casually cool!

The origins of the white sneaker trend stem from the Normcore fashion movement. The fashion term 'normcore' first emerged around 2 years ago and has since stuck. It refers to a sort of anti-style, while still being extremely stylish. It's an extremely conventional way of styling, in an 'I don't care' approach, with a desire to fit in rather than stand out. In other words, fashion under the radar! The look of relaxed denims, a simple tee and, of course, a pair of white sneakers (think Seinfeld).

So whether you are looking to follow the trend or just looking for a great pair of sneaks we have just the shoe for you. (of course, because we know you’ll just love these!) The OTBT Normcore, the perfect white sneaker. Available online for $119. Shop over here right now >> http://bit.ly/2eSDecH

*photos by whowhatwear and adayinmydreams 

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HOW TO STYLE BOOTS FOR FALL

Fall has officially arrived, and along with the cooler weather comes the comfort of cute and fashionable boots. But sometimes matching your new boot to your look can be a little tricky what with so many boot styles available – booties, ankle, mid calf, knee high, over-the-knee! The options are endless. We take a look at a few boot styles and what to pair them with:

Booties and ankle boots are so on trend right now and always a great option to ease you into winter – these shorter silhouettes make it easy to wear with bottoms since it sits perfectly under the pant leg. For a more feminine look pair them with a dress or skirt, and when it gets colder just add tights, a warm jacket and scarf! Plus with the boho trend still going strong they can be carried straight into next summer worn with a pretty dress or cute shorts. Booties are becoming a closet staple and are being offered in every season, from spring peep toes, to laced up sandal booties, and casual looks such as chukka boots and slipper booties.

The mid calf or knee high boot is winter perfect. Whether you choose flats or heels they’re great with skirts or dresses, over denim jeans, or even paired with winter shorts (think faux leather, suede). So many classic styles to choose from, from the equestrian riding boot, to the western cowboy boot, the comfty ugg style boots, weather ready wellies, or the rebellious motorcylce boot. These mid height boots gives you leg coverage without compromising comfort.

Lastly the over-the-knee boot! Wow is this one sexy shoe purchase. Not only do they elongate the legs, they are also perfect to go from work to weekend, and from day to night. Over-the-knee boots are becoming more widely popular and we now see them in many variations, even transitioning to caged, or perforated leather styles for summer. Worn over super skinny denims or with a short skirt or pair of shorts, over-the-knee boots will be sure to turn heads. 

Nicole- Francis Boot

The ultimate ankle boot to carry you through seasons – wear with a patterned boho dress, over-the-knee socks, and a styling hat! Accessorize with fun jewelry and a satchel bag.

Madeline Girl- Ravaging

How hot are these heels? Turn heads by wearing them with skinny artfully ripped denims, an off-the-shoulder top and fitted biker-style jacket. Add a bold lip, knit beanie, and a statement necklace. 

OTBT Folkloric

Western boho is HOT, and these tassel detail boots are even hotter! We’ve added a cute floral mod dress, backpack and reading specs to complete the school girl chic look. Option: add a pair of patterned winter tights.

Poetic Licence- Betsey’s Buttons

A workwear must-have – these heeled booties are both elegant and super stylish. Wide leg pants, a cropped sweater vest top and structured handbag complete the look. Oh, and don’t forget your sunnies. 

Poetic Licence- Patchwork Places

Art or shoes…or both? We say both for sure. These patchwork/patterned boots are a take on the current 70s trend. Wear with the perfect 70s-inspired denim skirt, cute cardigan, choker, and camel fedora hat. Geometric sunnies make you decade-perfect!

Shop our new selection of boots here http://bit.ly/2dqKut8 and find the style that meets your fancy. PLUS free delivery in the USA. 

**Some photos from Pinterest and Polyvore

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FASHION QUOTES ON TV

While TV shows and movies about fashion are entertaining to watch, they also hold lots of memorable quotes and moments that make us go “Aaaaaaah, that’s just like me!”

Three TV shows stand out to us, and each have influenced or appealed in a way that only a fashionista would understand. And while we’re sure there are plenty more out there, these ones below are on our must-watch list.

Sex & the City

The 90s show Sex & the City (while mainly about dating), was also about Carrie’s love for shoes. Especially her Manolo Blahnik’s which infamously got stolen from her on a New York side street. In fact, Carrie was so tiny that without her towering heels, she lost a bit of her swagger.

P.S shop our heels now so that you don’t have the same problem http://bit.ly/2d1OrUI

Gossip Girl

Gossip Girl (XOXO) had a bit more of a teenage upper west side spin. But the fashion worn by all the It girls was legendary. We mean Blaire and those headbands, and Serena and her chic French-style looks? Yes please. They made fashion into works of art. 

The Carrie Diaries

The newer series The Carrie Diaries gave us a little insight into the teenage pre-NYC Sex & the City Carrie, and her early love for all things fashion. The stand-out moment? When she took her mom’s old handbag and created a masterpiece with paint and nail polish. We so want that bag! Oh and we’ll also take Sebastian Kydd…

Shop our fashion, shoes and accessories online here to get your fix http://primrosemarket.com/ PLUS don’t forget shipping is FREE within the USA.

*reference images from Pinterest

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GET THAT BOHO STYLE

It may be fall, but that doesn’t stop us from lusting after boho festival-style dresses. And there’s no need to store them away for next summer – when the weather gets cooler simply pair with a jacket, leggings, and cool ankle boots and your fall outfit is sorted.

Our brand new selection of dresses features unique detailing that will surely put you in bohemian bliss. From embroidered necklines, to pom-pom tassels, to delicate lattice sewing. Our dresses are versatile, flirty, and a great way to add style to your day.

With prices starting from $82 you just can’t go wrong. Plus if you’re living in the USA shipping is totally FREE! So really there is no reason not to shop these now. Browse over here http://bit.ly/2d9by0l for the latest looks and then get inspired below. 

  Moroccan Nights-Women's Bell Sleeve Embroidered Shift- Violet $90

Mighty Moves-Women's Bell Sleeve Lattice Shift- Mint $90

Ensenada-Women's Embroidered Bib Front Shift- White $90

Mae-Women's Embroidered Tunic Dress $88

*reference images from Pinterest

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EMMY 2016- OUR FAVORITE LOOKS

The red carpet at the 68th Annual Primetime Emmy Awards did not disappoint last night! An electric mix of style and color, ranging from classic sophistication to shimmer and shine. Congratulations to all the winners.

Here are a few of our favorite looks paired with shoes that we think are a perfect match!

Check them out below and then shop online here: http://bit.ly/2d1OrUI

Emmy Rossum

Jeffrey Campbell-Dulce-Leather Pumps-White $90

Olivia Culpo

Badgley Mischka Kiara Heel $200

Robin Wright 

Jeffrey Campbell-Noel-Tinsel Slingback Heel-Silver $80

Maisie Williams

Jeffrey Campbell-Tuxedo-High Heels-Black $145

Stephanie Corneliussen

Jeffrey Campbell-Peludo Stiletto-Black $110

Kristen Bell

Badgley Mischka-Red Suede Embellished Pumps $95

*images courtesy of Elle.com